Community mindset & impact from Plastic Free Challenge

Earlier this year, we joined with Coconut Bowls to measure the impact we are having on our environment through our plastic usage during Plastic Free July

Cristian Tountzis
Community Mindset & Impact from Plastic Free Challenge

Earlier this year, we joined with the great team at Coconut Bowls to measure the impact we are having on our environment through our plastic usage during Plastic Free July. Over 800 people in 25 countries participated in this campaign, and as a community, we collected over 30,000 ratings measuring factors that contribute to our environmental impact through plastic usage.

We had a lot of fun with this campaign, and while it isn't in our core product offering, we learnt a lot from the results. We want to share some of the key highlights and takeaways with you.

How easy is it to be Plastic Free?

Well, it's much easier said than done, according to our results. We asked the community if being Plastic Free is easy at the start and the end of the Plastic Free Challenge.

  • 65% of users said "sometimes" at the beginning of the month, dropping to 60% by the end of July.

  • 18% responded with "yes" at the start, jumping to 28% by the end.

So why do people find it challenging to be Plastic Free? Because it's so hard to avoid plastic in modern society. We use around 500 billion plastic cups and about 1 trillion single-use plastic bags a year worldwide. A change in mindset and habit to consciously avoid plastic takes time, especially when we are so reliant on it.

But how did people feel when they were more conscious of their plastic usage?

  • 73% responded with "Hell Yeah" when asked "Plastic Free July makes me feel good", and 98% said they feel better when they're Plastic Free by the end of the month.

Mindset and behaviour scores from Plastic Free July

So while people felt that being Plastic Free was a challenge, being conscious of their impact made them feel better overall, a positive sign!

What were the strengths and areas for improvement, community-wide?

Here are some of the overall insights we pulled from the Plastic Free Challenge:

Top factors
  • By the end of July, 88% of people carried a reusable bottle over buying a drink, a 2% increase from the start of the month.

  • 92% of the community did not use plastic straws by the end of the month, and 83% did not use a plastic straw throughout the entire campaign.

  • 70% brought their own reusable bags when shopping, +11% at the start of the challenge. 25% brought a reusable bag most of the time.

Areas for improvement
  • 18% of people had told someone else about Plastic Free July by the end of the campaign.

  • 27% of people said they would always pick up plastic or waste they pass by in the street. 31% responded with "often", and 11% responded with "rarely". The positive takeaway is the "always" responses went up by 33% by the end of the campaign.

The community mindset after Plastic Free July

By far, the most positive take away from this campaign was the mindset of our community going out of Plastic Free July. It was great to see that people would continue to be conscious of their impact and that the campaign had a positive influence on them.

  • 79% of the community responded with "Hell Yeah"

     to the question I will continue to live as plastic-free as possible after July, while 

    17% responded with "Most Likely"

Why is this the most positive takeaway? Because our community got something out of this whole process. They took the time to measure their impact over a month, and it will hopefully have a lasting effect on their mindset.

It was great fun running Plastic Free July with our friends at Coconut Bowls, and we had a blast finding the hidden insights from our community. That's what we love doing at Everperform, finding the insights from data to help people focus and improve.

What else can you get insights on?

Everperform is focused on measuring the lead indicators to performance in business, and providing insights to individuals and managers to help them improve, focus and save time. If you want to know more about this, you can book a demo of the Everperform platform anytime.

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